1203713 Marketing Management (Revision : 1)

การจัดการทางการตลาด

School : Management

Field of Study : Business Administration

Credit : 3 (3-0-6)

Course Status : Active

Course Description : Marketing process; marketing information; market segment and positioning, marketing strategy and marketing plan; competition and consumer behavior; Digital age focus on the analytical decision-making tools in marketing: customer analysis, market segmentation, target market with positioning, demand forecast analysis, and competitive situational analysis to create a comprehensive strategies and online marketing program for a product and brand; theories of customer behavior; customer insight tools: process of gathering customer insights; customer journey mapping; tools for customer behavior analysis; design consumer experience management in digital era; story telling; case studies