1205217 Visitor Experience and Service Design (Revision : 1)

การออกแบบบริการและประสบการณ์ผู้มาเยือน

School : Management

Field of Study : Business Administration

Credit : 3 (2-2-5)

Course Status : Active

Course Description : The antecedents of a memorable experience, including the psychological process of the formation or creation of a visitor’s experiences: Pre-stage experience; On-site experience; post- stage experience. Design enjoyable, engaging, and memorable visitor experiences within sustainable and responsible frameworks of practice. Concept of inclusion for tourism. Experience design cases: the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design.