Detail
1207320 Luxury Management (Revision : 1)
การจัดการความหรูหรา
School : Management
Field of Study : Hospitality Industry Management
Credit : 3 (3-0-6)
Course Status : Active
Course Condition
-
Equivalent Course
-
Course Description : Concepts of luxury, major luxury sector, luxury brand power and life cycle, luxury brand identity, the luxury consumers, managing luxury brand creation, communication and sustainability for luxury businesses in hospitality