1203121 Principles of Marketing (Revision : 1)

หลักการตลาด

School : Management

Field of Study : Business Administration

Credit : 3 (3-0-6)

Course Status : Active

Course Description : Principles of interfacing with customers through organizational philosophies, consumers’ needs, wants and demands, political, economic and social environments; potential customer targets, marketing strategies, marketing planning, marketing executing, branding, pricing, promotion and distribution of goods, ideas and services, customer value creation, marketplace exchange that benefit the organization and its stakeholders, concepts of customer relationship management.