Programme Structure

Programme of Study : 655120303 Master of Business Administration Program in Business Administration Plan B

Level : Master's Degree (Weekend Program)

School : Management

Field of Study : Business Administration

Programme Reference Year : 2022

Programme Philosophy : Master of Business Administration Programme in Business Administration (Thai Programme) focuses on producing graduates with leadership qualities, knowledge, abilities, and excellent skills in business management. The program emphasizes a creative and innovative approach to business management, along with the ability to analyze data and adaptively apply information technology. Within the context of transitioning to a digital economy and society, the program aims to develop individuals who are ethically responsible and contribute to society. The goal is to enhance competitiveness by cultivating sustainable capabilities.

Programme Objectives :
  1. Applying and integrating knowledge in business management to adapt to technological changes, with a focus on designing innovative organizational management concepts and driving initiatives through data-driven approaches. This is aligned with the development towards a digital economy and society, aiming to enhance organizational efficiency and effectiveness.
  2. Leadership skills and effective communication are crucial for navigating business operations in rapidly changing environments.
  3. Ethics and morality play a fundamental role in both research and business management. Adhering to principles of responsibility towards society and the environment is essential.
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