Detail
1205374 Exhibition and Trade Show Management (Revision : 1)
การจัดการงานแสดงสินค้าและการเจรจาธุรกิจ
School : Management
Field of Study : Business Administration
Credit : 3 (2-2-5)
Course Status : Active
Course Condition
-
Equivalent Course
E2 : 1205365 Exhibition Management 3 (2-2-5)
Course Description : Definition and typology. History of trade shows and exhibitions. Site selection and floorplan development. Budgeting and Marketing. Project conceptualization and management. Risk management. Programming, staffing, and evaluations. Exhibition and trade show operations and coordination, Sponsorship, sustainability, and souvenirs.