Programme Structure

Programme of Study : 653120500 Bachelor of Business Administration Program (Tourism Business and Event)

Level : Bachelor's Degree

School : Management

Field of Study : Business Administration

Programme Reference Year : 2022

Programme Philosophy : This curriculum pursues “Progressivism” education philosophy which aims to produce future business professionals who: • Possess well-constructed theories and practices • Are committed to life-long learning • Are equipped with the capabilities to adapt knowledge and skills in the global context and digital world • Comply with a professional code of ethics and governing regulations. This curriculum offers five different majors including business administration, tourism business and events, hospitality industry management, logistics and supply chain management, and aviation business management.

Programme Objectives :
  1. Demonstrate business ethics and good governance by being Social Responsible and following the Global Codes of Ethics of the United National World Tourism Organization (UNWTO);
  2. Possess fundamental concepts and theories in core functional areas of business and the international context;
  3. Demonstrate effective business communication skills
  4. Demonstrate adaptability and accountability in a team setting and an awareness of the diversity of people.
  5. Implement technology, and innovation for business plan creation, decision making, and problem solving.

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